Earlier this year, Grammy-Nominated rapper 21 Savage made headlines with his opinions on the state of immigration policies, which sparked solidarity from a number of celebrities who share his feelings on the difficulties faced by undocumented individuals. Today, 21 Savage is taking on a new platform by partnering with Tequila Avión as a part of its new “Depart. Elevate. Arrive” campaign.
Geared towards those with an adventurous mind and spirit, the campaign is inspired by the vitality of modern Mexico City and celebrates the brand’s heritage and passion for aviation. As someone who’s had to forge their own path in order to experience life to the fullest, 21 Savage was chosen as the first trailblazer to be highlighted.
21 Savage currently can’t leave the country to perform or explore the world like he’d wish, but that’s not stopping him from pursuing his passion and creativity through other outlets. Like art and his music. This desire to breakthrough is what Tequila Avión’s borderless mindset campaign is all about.
As someone who aspired to be a pilot from a young age, it made sense for him to team up with Tequila Avión.
“I grew up wanting to fly and pursued my pilot’s license as soon as I was able. When I’m in the air flying, there’s nothing like it. No traffic, no borders,” says 21 Savage. “With a borderless mindset, I’m able to bring everything I’ve seen, a worldly point of view, into my creative process. Into my art. It brings my art to an elevated space and that’s the heart of this partnership. Elevating creativity through being borderless.”
The new campaign will showcase both visual artists and musicians who embody the idea of encouraging growth, originality and imagination without constraints. No matter where you’re from.
“Borders separate people. It denies them access to other things in life that I think everyone should be able to experience, no matter where you’re from,” he continues. “If you’re an artist and you can only see your home town or city, your art might not reach its full potential.”
The tequila brand just launched a new collector’s edition canister featuring artwork by famed Mexican graphic designer Seher One. The artist’s murals can also be seen throughout Downtown Los Angeles, highlighting the brand’s positive messaging and overall brand direction.
Tequila Avión is known for its award winning tequilas, including its Avión Reposado which is aged in whiskey barrels for 3 times longer than many other reposados. Distilled in handmade small pot stills in Jesus Maria, Mexico, it uses a small batch distillation using up to 30 percent agave per bottle more than average tequila brands, making it an authentic tequila to sip on.
This article was originally sourced from here.